Colour Schemes

I’m a big fan of colour.

The right use of colour can mean the difference between something looking great or amateur. So whenever I design anything I always make sure that I use a strong colour scheme throughout. Adobe colour is an excellent resource, providing a huge library of user submitted colour schemes as well as the right tools to create your own using the colour wheel or picking colours from an image.

I threw a couple of my own images into their colour scheme creator to see what result I would get, I tried to pick images that had an interesting range of colour.

P1010515

This Image is great as it has a lot of colour going on.

The image created this colour scheme which is a nice range of varied complementary colour.

Zombie

I wanted to keep the colour scheme for my branding quite simple.

I didn’t want things to look over the top. I thought that using a colour scheme that was close to black and white would look dignified enough for a brand and logo, so I had a play with the Adobe’s colour wheel to see what I could come up with.

Purple Nurples

Branding and Identity – Web Page Layout

I wanted to develop a creative design template for the brand’s web site.

I had an interesting idea of what I wanted to do.

Website Concept

I figured that this was a unique and interesting way of representing the brands fun and creative outlook.

Finding the balance between being overly distracting and plain minimal was something that I felt was important in a webpage.

I tried to land somewhere in the middle of both worlds, having a creative looking page that still valued content over a gimmicky aesthetic.

Web-Layout

Branding and Identity – Final Logo Concept

After receiving feedback on a range of logo’s, I had a strong idea of what worked well and what didn’t when it came to shapes, styles and fonts etc.

So with this in mind I took a few of the stronger concepts and developed them further, refining them in illustrator.

logo 6 vector

This design was all about using simple shapes to create a flat logo in a similar style to Apple’s. I wanted the design to line up neatly but this meant that the overall shape began to look less and less how a blimp should. I thought that the jagged edges made the logo look a little too squared and there were problems getting the shape I wanted.

text small

I was much happier with this iteration, the letters are spaced nice and evenly and are clearly visible. The overall shape has a much nicer roundness too it. The logo’s text was made by cutting the shapes out of the blimp so this logo will have a nice look when overlaid on film or images.

text small vector

Story Board Development

The first draft of my storyboard needed some adjustment. By now I had a stronger idea of the concept I was going for with the project, and felt that I could better illustrate the idea I had in my head.

I re-drafted some newer storyboards taking on board what I had learned from the feedback given on my first drafts.

1 2c 3

The new storyboards had much more camera variation and kept things visually interesting throughout. I also added a further storytelling element in the form of crawling vines that would climb the figure and slowly erode away at it until it crumbled.

Hadrian’s Villa – Storyboard Drafting

Storyboarding is and important part of any creative film project. It is a great opportunity to test out different camera angles, shots and figure out composition.

I tried to develop a storyboard that had the projects plot in mind. Using specific camera angles to introduce and inform the viewer to what is happening in the film.

I sketched out some quick thumbnails just to get a feel for the story.

storyboard draft a - Copy storyboard draft b - Copy

I got some tutor feedback on these, he pointed out that this scene could drag on a bit as there are far too many slow, log distance shots, the sequence also only uses one camera so keeping the viewers attention would be difficult as people tend to bore easily.

Hadrians Villa Project – Concept Development

This project was about coming up with something cool while at the same time developing existing skills in Zbrush. The concept was relatively straight forward; create a piece of digital sculpture along with a well lit environment and animate a short sequence using varied camera angles and a few simple effects.

I sketched a quick piece of concept art.

concept sketch

I did lots of research and found various reference images of old Grecian style sculpture.

I found lots of images of old ruins and broken columns to give me reference for the environment.

2a30af51c452f5a789e3c7ef78a9de0e 4ef69543fd68e9e0e0d936b126d1e651 4f504261bd54bb357f2e8114befaddeb 5ad9c21de4af76246cfa58a480154c70 64bdc901ba4e004f57a60746aa386bd6 79dd7b2159e4326cd55430b7a145db47 894cef7ebb96f3d465eb9579b64c5d26 1502fcac6434971b707be0a1f256d1c7 9382f0f1a68d74f261cfeca3e84da65d 3606141e7cd441f31d8a7d5f47bb6b7f 51933234d34a060e677a51821362294c 20110610105505 b7cc7cae4c7092f001c7eaad724ce377 b205b5f9a595607772f16a021dc84d11 c8cf4a9f87d1a410ff7018c0bc065d0d Column-2 ea2cfeabc9f0b7825bda4f8b3360d6c7 greek_column___stock_by_theedeonknight-d7khx7s roman-column-04

These images gave me plenty of inspiration and helped improve the overall concept.

Branding and Identity – Feedback and Further Development

Logo Final

I asked a handful of my peers for some feedback on the current logo, and while the majority thought that it did the job of being bold and simplistic, some issues were pointed out to me.

One person said that the scale of the letters should have been more even as they appear to shrink from left to right. I agreed with this statement and figured I would try and redraw a logo with the word Blimp shifted to the left slightly making more room for the letters M and P.

I went back to my sketchbook and started developing some iterations.

development sketch 2

development sketch 4

I continued with this process, there were two styles of logo I wanted to take inspiration from, deciding which style I wanted to focus on more wasn’t easy as I liked different features of both these logo’s.

Apple-Logo-black

Apple’s logo is distinctive and in my view represents design simplicity at it’s most sophisticated.
Vans_logo

The Vans logo does a really good job of representing the skate brands laid back ethos. The use of bold text and flat red colour is highly recognisable.

Feeling inspired by Apple’s I spent a lot of time trying to design a simplistic logo which used basic shapes yet stood out.

simple sketch 1

simple sketch 2

simple sketch 3

simple sketch 4

simple sketch 5

I came out with some good designs but wanted to develop a range of different styled logos and get feedback on which worked and which didn’t.

development sketch 1

development sketch 3

development sketch 5

I chose a select few of the drafts and posted them on-line to gain some feedback from peers.

logo feedback
I uploaded this image to an on-line message board to get some feedback.

The logo’s had a good response and people were keen to let me know what they thought of the concepts.

Along with the image I posted some quick questions for people to answer so I could tailor feedback to specific needs.

  • Firstly, can you tell what the logo is meant to be?
  • Do you think the logo is simple enough?
  • Can you read the text clearly?

I got some great feedback and people pointed out that some logos were definitely clearer than others.

In the end I chose to go with the logo third from the left as people agreed that it looked the most like a blimp and was clearly readable.

VFX – Motion Graphics – 3D Visualisation