The right use of colour can mean the difference between something looking great or amateur. So whenever I design anything I always make sure that I use a strong colour scheme throughout. Adobe colour is an excellent resource, providing a huge library of user submitted colour schemes as well as the right tools to create your own using the colour wheel or picking colours from an image.
I threw a couple of my own images into their colour scheme creator to see what result I would get, I tried to pick images that had an interesting range of colour.
This Image is great as it has a lot of colour going on.
The image created this colour scheme which is a nice range of varied complementary colour.
I wanted to keep the colour scheme for my branding quite simple.
I didn’t want things to look over the top. I thought that using a colour scheme that was close to black and white would look dignified enough for a brand and logo, so I had a play with the Adobe’s colour wheel to see what I could come up with.
After receiving feedback on a range of logo’s, I had a strong idea of what worked well and what didn’t when it came to shapes, styles and fonts etc.
So with this in mind I took a few of the stronger concepts and developed them further, refining them in illustrator.
This design was all about using simple shapes to create a flat logo in a similar style to Apple’s. I wanted the design to line up neatly but this meant that the overall shape began to look less and less how a blimp should. I thought that the jagged edges made the logo look a little too squared and there were problems getting the shape I wanted.
I was much happier with this iteration, the letters are spaced nice and evenly and are clearly visible. The overall shape has a much nicer roundness too it. The logo’s text was made by cutting the shapes out of the blimp so this logo will have a nice look when overlaid on film or images.
The first draft of my storyboard needed some adjustment. By now I had a stronger idea of the concept I was going for with the project, and felt that I could better illustrate the idea I had in my head.
I re-drafted some newer storyboards taking on board what I had learned from the feedback given on my first drafts.
The new storyboards had much more camera variation and kept things visually interesting throughout. I also added a further storytelling element in the form of crawling vines that would climb the figure and slowly erode away at it until it crumbled.
Storyboarding is and important part of any creative film project. It is a great opportunity to test out different camera angles, shots and figure out composition.
I tried to develop a storyboard that had the projects plot in mind. Using specific camera angles to introduce and inform the viewer to what is happening in the film.
I sketched out some quick thumbnails just to get a feel for the story.
I got some tutor feedback on these, he pointed out that this scene could drag on a bit as there are far too many slow, log distance shots, the sequence also only uses one camera so keeping the viewers attention would be difficult as people tend to bore easily.
This project was about coming up with something cool while at the same time developing existing skills in Zbrush. The concept was relatively straight forward; create a piece of digital sculpture along with a well lit environment and animate a short sequence using varied camera angles and a few simple effects.
I asked a handful of my peers for some feedback on the current logo, and while the majority thought that it did the job of being bold and simplistic, some issues were pointed out to me.
One person said that the scale of the letters should have been more even as they appear to shrink from left to right. I agreed with this statement and figured I would try and redraw a logo with the word Blimp shifted to the left slightly making more room for the letters M and P.
I went back to my sketchbook and started developing some iterations.
I continued with this process, there were two styles of logo I wanted to take inspiration from, deciding which style I wanted to focus on more wasn’t easy as I liked different features of both these logo’s.
Apple’s logo is distinctive and in my view represents design simplicity at it’s most sophisticated.
The Vans logo does a really good job of representing the skate brands laid back ethos. The use of bold text and flat red colour is highly recognisable.
Feeling inspired by Apple’s I spent a lot of time trying to design a simplistic logo which used basic shapes yet stood out.